Media System | Scenario, originally uploaded by densitydesign.

The map of Italian media system present in the foreground the role of the publishing market and its major players, compared to the chain of contents. This level in the production chain is characterized, within the diagram, through the relationship between editorial portfolio and absolute revenues, from which emerge the relative revenues. The critical analysis of this strategic dimension, offers comparisons between the different types of publisher, starting on the basis of these observations and deductions, precise ideas of the possible changes of the system. In particular, noting the portion where are placed the publisher’s televisions shows that Telecom is in disadvantage compared with its competitors: Mediaset and RAI. Despite editorial choices rather than positive in terms of uniformity and consistency of editorial contents, Telecom is a minor publisher, also considering its portfolio, related exclusively to the television and the Internet interfaces.

Infrastructure System | Scenario, originally uploaded by densitydesign.

Decisions are normally taken from the high, by a minority of players, leaving out those more related to the territory.
How we can get them in?
Through four steps: awakening, aggregating, activating, complaining

Hospital System | Scenario, originally uploaded by densitydesign.

The hospital system does not consider the user any more as a generic and standardized customer, but it takes conscience of the psychological factors able to condition and affect positively not only on the lasting, but also the recovery itself. The patient is not deprived any more of his characteristics, identity and culture, and it is considered lending attention to his necessities, given both by the subjective characteristics of the individual, and by the illness itself.

Hospital System | Scenario, originally uploaded by densitydesign.

The scenario “Emotive analfabetysm” represents how the introduction of the narrative medicine can modify the hospital system. From the title, we understand that the aspect of the incapability of some doctors to create a relationship with patients, and to see the patient as a person and not as a number. The scenery shows how this change is possible thanks to the narrative medicine, that now we have not study, but only considered in the formal and stylistic representation.

Fashion System | Scenario, originally uploaded by densitydesign.

Four times a year Milan receives international press and buyers from all over the world who come to see the male and female pret-à-porter fashion shows.
Milan fashion week, however presents some critical aspects. These problems, if ignored, can reduce its appeal and reliability.
Cities as Copenhagen and New York, thanks to the investments in image and talented youth, give a constant impulse to their economic growth and give us new example to think about.

Fashion System | Scenario, originally uploaded by densitydesign.

The map of fashion shows that Italy the importance of Italian production in the world market of garments and textiles. The trademark “Made in Italy” was introduced to preserve and guard the Italian production on the market. Unfortunately this trademark has been widely bypassed and therefore its credibility is at risk. The demand from fashion companies for low prices costs of production cannot be met from legal Italian manufacturers. This led a blooming of illegal manufacturers that are geographically located in Italy – for the sake of granting the “Made in Italy” trademark- but actually provide the same quality of Chinese manufacturers and especially they exploit inhumanly the workers almost more than Chinese legal manufacturers.

Cinematographic System | Scenario, originally uploaded by densitydesign.

Observing the map we can individualize that Italian funded-by-Government cinema system is affected by a lack of information. In our opinion this failure isn’t to impute exclusively to the audience’s predilection or to the distribution’s profit choices, mainly oriented in giving greater space to “commercial” films. The problem belongs to the system itself because of the absence of information and communication regards not even single film, but also the whole government funds mechanism. In fact the State, through Cultural Ministry (MiBAC), actually supports films just by funds, without any kind of monitoring.

The current model of distribution is centered to the movie… more

Contemporary Art System | Scenario, originally uploaded by densitydesign.

The Contemporary Art System is ruled by logics that make hard the admittance for new players.
Critics, galleries and curators, through their choices, confer on someone the artist status, without which it is impossible to be admitted to the spaces that the system gives.