Density goes to Naples


October 9th 2009
International week of Design
PAN – Palazzo delle Arti di Napoli

“L’utente fantasma”

“Ghost user”

Next month i’ll take part to a conference in Naples, during the International Week of Design organized by AIAP, about the “Ghost user”, concerning the forgotten role of the final user of any design project and its relationship with design process.
I will discuss it together with the semiologist Antonio Perri and some graphic designers, like Silvia Sfligiotti, Max Gaeta and Carlotta Latessa.
My intervention will concern, in particular, the gap between some information design artifacts, such as diagrams, maps and signages, and the final user to whom the projects are meant. The basic statement is always the same: information design should show complexity of the world but making it understandable, clear and ‘readable’.
Sometimes design artifacts are a projection of the designer’s ego, in a sort of narcissistic, self centered vision of projects, disregarding the user needs; some others design processes aren’t even taken into consideration, designers give the goal of understanding for granted: the results are incomprehensible artifacts, where communication isn’t assured, leading to stress, lack of self-estimate, or even to dangerous situations.
Therefore the over mentioned gap is a complex element itself, which need at list to be analyzed.

This and much more in Naples.

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