One of the running themes at Worldchanging is the importance of knowing the backstory of the things we use and buy. There’s no better incentive to be a responsible consumer than seeing previously invisible (and frequently unsavory) aspects of our commodities. Arlene Birt has begun designing communications campaigns for edible products; specifically, she has dragged the lifespan of a chocolate bar into transparency, from unharvested cacao bean to first delicious bite, by designing an easy-to-decipher graphic label for the interior of a chocolate bar wrapper. Check out the clever use of simple information graphics used in her project, Background Stories.
Forest + Flame = Fire
But, with a little of imagination, you can see it yourselves:
This character is mu (wood) means tree and, its shape could have a remembrance to one of them.
This is lin (forest), and it’s just to “mus” together. Logical.
Huo means flame, and looks like one (OK, you need some perspective)
And if we add a flame to the forest we got… Fen, which means “burn” or “fire”.
Jeff Conklin nicely summarises wicked problems as follows:
And here is how I’ve roughly paraphrased Paul Cilliers description of complex systems:
It is interesting that these two perspectives don’t make much reference to each other. While there is mention of social complexity in Jeff’s work, there is little said about complex systems from a complexity science perspective. On the other side I’ve never seen wicked problems or Rittel and Webber mentioned in the complex adaptive systems literature.
Rittel, H. & Webber, M. 1973. Dilemmas in a General Theory of Planning. Policy Sciences, 4: 155-169.
Cilliers, P. 1998. Complexity & Postmodernism. London: Routledge.
Conklin, J.; Wicked Problems and Social Complexity; http://cognexus.org/wpf/wickedproblems.pdf; 25 January 2005.
While our culture generally trusts experts and distrusts the wisdom of the masses, New Yorker business columnist Surowiecki argues that “under the right circumstances, groups are remarkably intelligent, and are often smarter than the smartest people in them.” To support this almost counterintuitive proposition, Surowiecki explores problems involving cognition (we’re all trying to identify a correct answer), coordination (we need to synchronize our individual activities with others) and cooperation (we have to act together despite our self-interest). His rubric, then, covers a range of problems, including driving in traffic, competing on TV game shows, maximizing stock market performance, voting for political candidates, navigating busy sidewalks, tracking SARS and designing Internet search engines like Google. If four basic conditions are met, a crowd’s “collective intelligence” will produce better outcomes than a small group of experts, Surowiecki says, even if members of the crowd don’t know all the facts or choose, individually, to act irrationally. “Wise crowds” need (1) diversity of opinion; (2) independence of members from one another; (3) decentralization; and (4) a good method for aggregating opinions. The diversity brings in different information; independence keeps people from being swayed by a single opinion leader; people’s errors balance each other out; and including all opinions guarantees that the results are “smarter” than if a single expert had been in charge. Surowiecki’s style is pleasantly informal, a tactical disguise for what might otherwise be rather dense material. He offers a great introduction to applied behavioral economics and game theory.
(via Amazon)
Fast Company calls it an ‘idea-driven narrative’. This genre, made famous by Malcolm Gladwell, takes a simple (but important) idea and uses research, case studies, and personal experiences to enable the reader to see the world from a new perspective. Wisdom of Crowds, by James Surowiecki, is a notable addition to this enriching genre.
The simple idea upon which Surowiecki builds is that, under certain conditions, groups of people make better decisions than any individual could hope to make. There are three conditions: the group must be diverse; the individuals should make their decisions independently; and the people must be decentralised, thus ensuring that decisions are based on local knowledge.
This book is essentially about the theme of complexity, and how group decision-making provides a way of tackling uncertain situations and solving apparently intractable problems. Three types of problems are examined, each with its own chapter:
1.cognitive problems: which have verifiable answers (such as calculating the weight of a bull after it has been slaughtered and dressed);
2. coordination problems: in which people coordinate their behaviour, knowing that others are behaving similarly (such as buyers and sellers finding each other and trading goods at a fair price);
3. cooperation problems: which involve getting people to work together for a common good (such as paying taxes or reducing pollution), over and above their individual interests.
(via Anecdote)
Dave Pollard is highlighting the similarities between wicked problems and complexity. I had a similar thought a few months back so it’s good to see others seeing a connection. Of course Dave does with much greater thoroughness.
I was interested in this comment because I agree that the word ‘problem’ is a problem when addressing complex issues.
They even avoid using the term ‘problem’ because its connotation is something that has a solution. But the terms that are appropriate instead are awkward, because they hit home the impotence of those trying to tackle them: instead of solutions and problems they talk of “approaches to deal with or cope with” a “situation”. And instead of analysis and cause they use complex-system terminology like “pattern recognition” and “correlation”.
If it is viewed as a problem you tend to want to fix it which encourages you to think in project management terms: tasks, milestones, targets, efficiency, pre-defined outcomes. For a complex issue the approach should be to improve the situation knowing full well that it can’t be ‘fixed’. At what point is culture fixed? When is trust fixed? When has an organisation done and dusted innovation?
What is frustrating is hearing professionals talk about issues like culture using metaphors that suggest it’s a mechanical problem. I’m referring here to a presentation I attended two weeks ago by someone using the Human Synergistics diagnostic. The talk was sprinkled with terms like ‘levers’ and ‘drivers’ and asking questions like ‘what is causing your culture?’
Language is vital. When I help clients design interventions I tell them to stop trying to solve the problem. Until people understand the importance of a new language for complex problems we are going to slip back into our old ways. And these old ways are not going to help.
Do not do business
This list comes from a German business magazine which devoted an issue to complexity in business. You will need to be competent in German to read the articles but Walter Baets provides a short summary.
A semi seriuos interview with David Hillman, one of the Pentagram partner, about italian party logos