Fashion System | Scenario, originally uploaded by densitydesign.

Four times a year Milan receives international press and buyers from all over the world who come to see the male and female pret-à-porter fashion shows.
Milan fashion week, however presents some critical aspects. These problems, if ignored, can reduce its appeal and reliability.
Cities as Copenhagen and New York, thanks to the investments in image and talented youth, give a constant impulse to their economic growth and give us new example to think about.

The video lists all the critical aspects of the current milano fashion week, comparing it to the Copenhagen one. Milan and Copenhagen are personied, as into the famous “mac vs. pc ads” because of their potentiality to
underline dierences.

To solve the problems listed above, as designers, it is necessary to:

• give unity to the informative media to communicate fashion events;
• qualify Milan and “Moda Milano” communication standards;
• make organisations aware of the decrease of originality and relevance;
• force on thinking about priorities;
• underline actual problems to prevent the future ones.