The ‘how-to’ trend: Greenpeace + DensityDesign

In a time when everybody seems to consider themselves suitable in telling everybody ‘how to’ do something, how to visualize this, how to visualize that, we cannot be less.
But, guess what? We are so much more self-confident than our colleagues around the world that first we give you the evidence that our ‘how-to’ guide is useful, and then we’ll explain you the method.

We’re very proud to present you our contribution in the latest Greenpeace campaign against FADs and purse seining.

Click here for the article on and a higher resolution version.

In less than three weeks they already persuaded TESCO (which was the worst tuna fisher in Greenpeace target list) to change their fishing methods.
This list of UK ‘bad guys’ in tuna fishing is made by six: 5 more to persuade.
As we are the most self-confident ‘how-to’ visualizer of the planet, we are sure our work will carry on helping Greenpeace to persuade all the others bad fisher.
Make your bet and stay tuned for the real how-to. We’ll post it here the next few days and it’ll look like the one we did from Boston, when we were invited to present our Map of the Future at Northeastern University: if you missed it or you want to refresh your memory, here you are.



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