Who should attend?
The ID Design Research Conference will be an ideal venue for design and consumer researchers, planners, marketing and branding strategists, and other managers and executives concerned with learning the latest advanced methods and approaches to design practice.

The conference will emphasize the importance industry and academia share in generating value and advancing the role design research plays in the development strategy for future generations of products and services. A compelling facet of our new direction is to share insight from the organizational perspective on the challenges and successes of research implementation.

September 21-22, 2007
MCA – Chigago
(give a look)