Poster: Too Posh To Push?

The aim of the research is to analyze Caesarean Section incidence all over the World and to underline its reasons. In 2010 the W.H.O. (World Health Organization) established the W.H.O.’s caesarean section ranking percentage of incidence within whom the C.S. is medically necessary (from 10 to 15%). The poster shows at a glance how the percentage of C.S. is strictly linked to the G.D.P. of each country and the percentage of G.D.P. invested in health service: countries with a percentage of C.S. lower then 15% seem to be generally poorer and less developed. The situation is more complex in countries with a medium or high percentage of C.S. In these countries the reasons of incidence are not just economic and are influenced by many socio-cultural factors. The research shows these influences 10% W.H.O. recognized acceptable caesarean rate and their relations and try to give an interpretation key by the comparison between two nations: Italy (one of the countries with the highest percentage of C.S. in 2010) and Sweden (culturally, economically and geographically similar but virtuous). Actors are analyzed by giving an identikit and showing the most common reasons for the preference of a Caesarean Section instead of a Natural Delivery. It is shown as well the way actors interact, during the pregnancy and the delivery and how the mother choice can be influenced by many external factors.

Too posh to push

Report: Too Posh To Push?

Considered that W.H.O. itself evidences the complexity of the controversy on Caesarean Section and the difficulty to find an objective parameter to describe and border this phenomena. The aim of the research is to analyse how web users deal with this topic and how W.H.O. appears from the web interconnections.

The focus of the report is the couple Italy and France, one of the most interesting examples of this situation.
Their c.s, incidence strongly diverges. Italy is an important case of study also because has the third highest c.s. percentage in the world and the first in Europe. Beside, France has a percentage of circa the half of the italian one.

To conduct the research, the guidelines pursued are oriented to three main topics:
actors of the controversy identified on the web, perceived image of c.s. given by browsers and web discussion about the main issue. Each part contributes in giving an exhaustive idea of what is the perceived image of c.s., intended not just from its visual aspect but also as the awareness of users about the controversy topic.

Video: Too Posh To Push?

The video project is centered on the topic of “cut”, in order to communicate the practice of Cesaren Section; on one hand as a surgery operation and on the other hand as a difficult moment of choice in the life of many individuals. All the story and the analysis conducted on c-section so far has been translated into a system, made of stationery materials, that allowed to mantain the methaphor of the cut in an elegant and delicate way, and at the same time gave enough freedom of manipulation. In this perspective, the practical choice was to simulate an interaction between digitally-created graphics and footage taken on a set, rather than designing an pure animation video.


World Health Organization
American journal of obstetrics and gynceology
Social science and medicine
IoDonna questionary
Digital methods analysis on National Google


Federico Assi
Viola Bernacchi
Beatrice D’Agostino
Francesco Leoni
Andrea Maria Perroni