27 August 2008
Michael Bond
http://www.newscientist.com/article/mg19926711.500-how-to-keep-your-head-in-scary-situations.html

This has led Slovic to suggest we need to imbue statistics with more emotional significance so that we take them to heart. “We learn how to deal with numbers from a young age as cold or abstract entities – to read them, add them, multiply them – but we don’t learn to think about how they represent reality in a way that conveys feeling and meaning. We need to think how to teach people to step away from their intuitive response, which is insensitive to magnitude, and think more carefully about what numbers represent.” […]