New project: Greenpeace McKinsey’s MAC Curve

For the second time we are very proud to present you another work done with Greenpeace UK. While last time it was about Tunas, this time the visualization represents the issues of the Marginal Abatement Cost Curve used by Governments to take action against environmental pollution. The point is… the curve is only a simplicistic approach to the pollution issue and should not be used to take such important measures.

You can read about the project in the research section!


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